Experience per square metre: Why the new currency of physical retail is no longer revenue, but relevance

The problem? Most are still managing according to the wrong metric:  ‘revenue per square metre’. This one-dimensional metric is misleading in today's competitive environment. It ignores the true success factors: brand experience, customer loyalty and the smart link between all channels. Anyone who only optimises for pure sales is heading for irrelevance with their eyes wide open. 

It is time for a new performance indicator: experience per square metre. 

We have translated this concept into a practice-proven causal model. For the first time, we can measure the direct impact of the three key dimensions of experience – emotional connection, practical functionality and inspiration – on the economic success of your sales area.

This white paper provides you with the right tools: 

• The experience scorecard: Measure the success of your sales areas – with KPIs such as dwell time, loyalty and conversion rate.
• The 3-step-plan: Develop your locations systematically from pure sales areas to profitable worlds of experience.

Stop blind activism and expensive gut feelings. Create strategic certainty for the future of your locations. This white paper is your first step.