Experience per square metre - Store design as a success factor in physical retail

This white paper shows how store design systematically affects three dimensions of experience: emotional connection through atmosphere and brand presentation; practical functionality through clear signage and omnichannel integration; inspiration and interaction through themed worlds and events.
Retail spaces today fulfil seven different roles, from transaction locations to community meeting places to service hubs. Which of these are priorities depends on positioning and target group.

Appropriate design measures and KPIs can be determined for each role.
Retailers learn which design drivers – from location to layout to lighting – contribute to which key performance indicators. The causal model makes it clear how investments in store design can be measured. Length of stay, conversion, Net Promoter Score (NPS): good design pays off in hard facts. The key is to choose the right design elements for your own positioning – not every store needs everything.

The 5-point plan provides specific implementation steps: from space audit to design to performance review. Industry-specific information shows what fashion, furniture, sports and DIY retailers need to consider.

BBE and umdasch combine strategic thinking with implementation expertise – from causal models to built reality.