Mystery shopping

Mystery analyses make it possible for the specific service and advice qualities of your retail company to be assessed.

Factors that are assessed include friendliness, quality of advice, conduct of price negotiations and complaints handling. The direct contact with our experienced testers enables the staff to be checked for specific behaviour patterns, or for the success of training to be measured.

There are many aspects to mystery analyses as an instrument for measuring quality in retailing. They can be used to analyse all areas of customer relations:

  • Test purchases (mystery shopping)
  • Monitoring specific departments
  • Scenarios
  • Handling complaints
  • Housekeeping
  • etc.

Your advantages:

  • We work exclusively with experienced testers (no online pool)
  • All testers are extensively briefed on the objectives of the analyses
  • High standards of quality in the analyses and evaluation
  • We don't just provide you with results: all mystery analyses are professionally analysed and interpreted by a BBE consultant, and recommendations for action are presented to you personally

Sebastian Deppe

BBE Handelsberatung München
Brienner Str. 45
80333 München

Tel: +49 89 55118-148
Fax: +49 89 55118-153