Research & Tools

The consequences of 55 years of retail experience in consultancy on location, strategy, profitability and marketing, as well as market research, are individually-accessible tools and research projects. These apply to controlling; consumer and location research; and marketing.
  • Do you have a positioning that is discernible by consumers?
  • Are your business activities oriented to a clearly defined strategy?
    > The Strategy Navigator

 

  • How is your sector progressing – currently and in the medium term?
  • How much do consumers spend in your sector - currently and in the medium term?
  • Which are your major competitors and how are they positioned?
  • What trends govern which markets?
    > Market analysis and market data

 

  • How do customers and non-customers view the company, what image does that give?
  • How can you optimally orient your marketing activities towards your target group?
    > Image analysis

 

  • Are you interested in fast, goal-oriented and reasonably-priced survey results?
    > CATI Interview

 

  • How many customers and passers-by walk – or drive - past your location?
  • Is there a balanced relationship between footfall and rental value?
    > Footfall profile

 

 

  • You require an accurate assessment of the prospects for your location or your retail property?
  • You need an authoritative second opinion for the purchase or sale of your retail property?
    > Location/Store checks

 

Whether in the scope of comprehensive consultancy projects or as a basis for selective decision-making, our market research and tools have been tested for decades and are tailored to the requirements of all retail sectors